SEO is your organic ranking for search terms across platforms like Google and other search engines. We are experienced in SEO optimisation and believe that it forms a crucial part of your digital marketing efforts.

Our strategies include a detailed plan to improve a website’s search engine rankings to grow organic market share against competing websites. We believe strongly in integrating SEO with public relations to improve brand sentiment and SEO rankings.

The strategy we develop draws from several foundational pillars, including on-site SEO, off-site SEO and technical SEO. After completing various site audits we are able to uncover the strengths and weaknesses of a site and plan the strategy according to KPI’s and SEO strengths and weaknesses of the specific site.

Our website audits will tell you:

  • Technical Search Engine Optimisation (SEO) and upkeep
  • Maintaining all pages and links on the digital platforms to ensure they are operational to reduce bounce rate.
  • SEO Website / Page Audit
  • SEO content generation and guidance
  • On-Site SEO
  • Off-page SEO
  • Technical SEO

Our Oryx+Crake SEO process includes six general phases:

  1. Research, including business research, competitor analysis, current state assessment, and keyword searching
  2. Planning and strategy, including decisions on how to handle content, build links to the website, manage digital presence and technical implementation strategies
  3. Implementation, where optimisation decisions on a site’s web pages and the website as a whole are executed
  4. Monitoring, where the activity of web spiders, traffic, search engine rankings, and other metrics are observed for producing reports on which assessment will be performed
  5. Assessment, involving checking the summarized effects of the strategy (and its implementation) against the SEO process’s stated targets
  6. Maintenance, where both minor or major problems with the website’s operation are handled as they arise e.g. new content that needs optimisation according to the strategy

Searching for more on SEO? We can talk about it all day! Contact us to find out how we can help you.