Click on a platform below for information on gaining access or setting it up.

Steps to Gain Access:

If you do not have any existing accounts to be granted access to, you will need to setup your Google Analytics account: 

  1. Go to
  2. Create an account
  3. Create a GA4 and UA property
  1. Install the tracking codes on your website or via Google Tag Manager Add, edit, and delete users and user groups – Analytics Help
  1. Add a Google Analytics 4 property (to a site that already has Analytics)


When it comes to gaining access to an account that your agency has already created it is important to: 

  • Create a business Gmail account and request the agency adds you to the aforementioned platforms (You may also need a Facebook and LinkedIn account to ensure you are granted access to these platforms) 
  • You need a Gmail account to access Analytics and other Google services such as Google My Business, Google Tag Manager, Search Console etc
  • The agency would need to add you as an Admin with Manage Users permissions.

How to grant access

  1. In your Google Ads account, click the Admin icon Admin Icon.
  2. Click Access and security.
  3. Click the plus button  .
  4. Enter the email address for your invitee, then select their account access level.
  5. Click Send invitation.
  6. After the person accepts your email invitation, you’ll receive a notification in your account. If you need to revoke your invitation, click Revoke in the “Actions” column.

How to accept access

You’ll receive a confirmation email if someone invites you to access a Google Ads account. To accept the invitation, click the appropriate link in the email and complete the steps that follow.

Accepting access with an alternate email address

If someone invites you to access a Google Ads account with an email address you have listed as an alternate email address in your Google account, you’ll be able to accept and access Google Ads with either that alternate email address, or the primary email address associated with your Google account.

Keep in mind, when signing in to Google Ads using an alternate email address, you’ll still need to use your Google account password (the password you use to sign in for your primary email address).

Once you accept, in the Google Ads “Access and security” page, you’ll be listed as a user associated with both your alternate email address and primary Google account email address.

How to remove access

  1. In your Google Ads account, click the Admin icon Admin Icon.
  2. Click Access and security.
  3. Find the user you want to remove, and in the “Actions” column, click Remove access.

How to edit access level

  1. In your Google Ads account, click the Admin icon Admin Icon.
  2. Click Access and security.
  3. Place your cursor over a user’s access level in the “Access level” column, then click the arrow that appears to select a new access level for the user.

Manage your Business Profile directly on Google

With a Business Profile on Google Maps and Search, you can:


Get started on Maps & Search

Important: To manage a Business Profile, the opening date for your business must be set to fewer than 90 days in the future. If it’s more than 90 days, you can use Business Profile Manager.


Manage your Business Profile on Google Search & the Google Maps app

To manage your profile directly on Google:

  1. Go to your Business Profile. Learn how to find your profile.
  2. To manage your business:
    • With Google Search, select options like Edit profileAdd photoRead reviewsMessages, and more.
    • With Google Maps, in the menu above the search results, select options like Edit profilePromote, or Customers.

Transition from the Google My Business app to the Google Maps app

Important: There are no changes to how customers can find and interact with your Business Profile. You can continue to access your Business Profile data through the Google Maps mobile app and Google Search.

  1. Download the Google Maps app on your mobile devices. Learn how to download the Google Maps app.
    • Tip: On the Google My Business app, tap Manage on Maps to switch to the Google Maps app. 
  2. Sign in to the same Google Account you use to sign into your Business Profile. 
  3. To access your Business Profile, in the Google Maps app Maps, tap your profile photo or initial Account Circle and then Your Business Profile.

Change access or stop managing your Business Profile

Related resources

To get started, follow these steps:

  1. Verify site ownership. Get access to all of the information Search Console makes available. Learn more about how to verify your site ownership.
  2. Make sure Google can find and read your pages. The Index coverage report gives you an overview of all the pages Google indexed or tried to index in your website. Review the list available and try to fix page errors and warnings.
  3. Review mobile usability errors Google found on your site. The Mobile usability report shows issues that might affect your users experience while browsing your site on a mobile device.
  4. Consider submitting a sitemap to Search Console. Pages from your site can be discovered by Google without this step. However, submitting a sitemap via Search Console might speed up your site’s discovery. If you decide to submit it through the tool, you’ll be able to monitor information related to it. Learn more about the Sitemaps report.
  5. Monitor your site’s performance. The Search performance report shows how much traffic you’re getting from Google Search, including breakdowns by queries, pages, and countries. For each of those breakdowns, you can see trends for impressions, clicks, and other metrics.

Add users to an account

To add users to a Tag Manager account:

  1. Click Admin.
  2. In the Account column, select User Management.
  3. ClickAdd.
  4. Select Add new users.
  5. Enter one or more email addresses.
  6. Set Account PermissionsUser is selected by default, and this level allows the user to view basic account information. Select Administrator if the user should have the ability to create new containers and modify user permissions for accounts and containers.
  7. Optional: Set Container Permissions for each container that you would like the user to have access to.
  8. Click Invite. Each invited user will receive an invitation to use the container.

Edit users on an account

To edit an existing user on a Tag Manager account:

  1. Click Admin.
  2. In the Account column, select User Management.
  3. Select an entry in the Account permissions list. You can use the search and filter tools at the top of the page to narrow down results.
  4. Modify account permissions as necessary.
  5. To modify individual container permissions, clickEditand select the desired options. Click Save to continue.
  6. If you wish to remove this user from access to the current container, click Remove.
  7. Click Save to save your changes.

Add users to a container

To add user permissions for a specific container:

  1. Click Admin.
  2. In the Container column, select User Management.
  3. ClickAdd.
  4. Select Add new users.
  5. Enter one or more email addresses.
  6. Assign Container Permissions.
  7. Click Invite. Each invited user will receive an invitation to use the container.

Edit user access to a container

To edit user permissions for a specific container:

  1. Click Admin.
  2. In the Container column, select User Management.
  3. Select an entry from the Container permissions list.
  4. Change the user’s email address as necessary.
  5. Modify container permissions as necessary.
  6. If you wish to remove this user from access to the current container, click Remove.
  7. Click Save to save your changes.


If a Tag Manager administrator has added a user to a Tag Manager account, that user will receive an invitation to access the account. The user will be notified via email, and an Invitations card will appear on Tag Manager’s Accounts screen. Click the Invitations card to view the list of invitations. Expand an invitation entry to view the details of the invitation. Click Accept to accept the invitation, or Reject to cancel the invitation.

Account permissions

Account permissions at the account level can be set to either Admin or User. You may also fine-tune permissions for specific containers on the Container Permissions table.

Container permissions

Access can be assigned on a per-container basis. For a given container, a user may be assigned:

  • No access: The user will not see the container listed in the account.
  • Read: The user will see the container listed and may browse the tags, triggers, and variables in the container, but will not have the ability to make any changes.
  • Edit: The user has rights to create workspaces and make edits but not create versions or publish.
  • Approve: The user has rights to create versions, workspaces, and make edits but not publish.
  • Publish: The user has full rights to create versions, workspaces, make edits, and publish.
Note: A permission level is considered “inherited” if it is received indirectly from another place, such as a user group or organization role. A permission is considered “direct” if it is assigned specifically to the user. Direct permissions will persist even if the user loses an inherited permission.

Recovering a Google Tag Manager account

Google Tag Manager enforces a strict policy against circumventing the in-product permissions. You could end up in a scenario where nobody in your organization has access to Tag Manager because you can not send a request to our support team to add users.

Tag Manager does not allow all admins to be removed – trying to do so results in an error. However, if a Tag Manager account has only one admin and that admin’s Google user account is deleted elsewhere, Tag Manager cannot prevent that the account will be left without an admin.

To avoid getting locked out:

  • Configure multiple administrators and actual user accounts instead of using shared logins, see instructions above.
  • Make sure that your Google accounts are managed by someone within your organization not an outside agency or consultant.
  • If you use the Google Marketing Platform: Link your Tag Manager account to your organization to get improved user management capabilities, for example, Seeing which users have accessSetting user policies, and more.

If your account has no admin

When an account or container has no admin, it will be automatically deleted. Remaining users with read access have 30 days to export their information from the trash can. If nobody in the account has read access, you must start over and retag the site.

To recover your Tag Manager container:

  1. Export the container from the trash can, see Exporting information from the trash can.
  2. Import the container into a new Google Tag Manager account where people in your organization have admin rights. See Import a container.
  3. Ensure that you assign enough people with admin status, as recommended above.

Before you begin

You must add a primary Page before you can request access to another person’s or business’s Page. Learn more about how to add a primary Page to Meta Business Manager or how to change your primary Page in Business Manager.

Request access to a Page from your business account

Steps to request access to a Page in Business Manager:

  1. Go to Business settings.
  2. Below Accounts, click Pages.
  3. Click the blue Add drop-down button
  4. Select Request access to a Page.
  5. Enter the Facebook Page name or URL.
  6. Use the toggles to choose which permissions you need.
  7. Click Request access.

You’ve now sent your request to the Page admin or person with full control of the business account that owns the Page. Once your request has been approved, you will see the Page in your business account.


Learn more about adding Pages in Business Manager.



Was this information helpful?

To request admin access to a Page:

  1. List your current position with the organization on your profile in the Experience section. This step is required.

  2. Go to the Page you’d like admin access to.
  3. Click the  More button and select Request admin access from the dropdown.
  4. Click the checkbox to verify that you’re authorized to become an admin of the Page.
  5. Click the Request access button.
    • You may be prompted to confirm your company email address.

To create an account as a new advertiser: 

  1. From your LinkedIn homepage, click  Work at the top and select Advertise.

  2. On the welcome screen, we’ll suggest the account name, company Page, and currency for your account. 

  3. If you’d like to change the account name, click below Account name and fill in the new name. 

    • We’ll automatically populate the account name with the company Page name that’s associated with the account.
  4. We’ll suggest a Page to associate with your account. The Page we suggest will be the most recently updated Page that you’re an admin of. 

    • If you’d like to change the company Page, click Change next to the Page.  
    • If you’re not the admin of a Page, click  to create a new Page. 
  5. We’ll suggest the currency for your account based on your LinkedIn profile. 

    • If you’d like to change the currency, click Change next to the currency.
  6. Once you’ve reviewed and updated your information, click Agree & Create Account

  7. From here, you’ll be automatically taken to the campaign creation page in Campaign Manager.

Important to know


The currency and LinkedIn Page can’t be changed once the account is created.


When you create an account:

  • You’ll automatically be granted account manager and billing admin access. As an account manager or billing admin, you can add your colleagues or partners to the ad account as well. 

  • You can create additional ad accounts, depending on the size and scale of your advertising needs. 

If you need to remove your personal information from an ad account, please contact support for more details.

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